What does a website cost in 2026?
A down-to-earth price overview with the most important choices, hidden costs and Maqeto's starting price.
Read the whole article ↗︎Maqeto / Blog
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Concrete decision-making guides on marketing, branding, websites and the attention companies live on.
28 posts
How to choose a web agency on Funen
The questions that reveal whether an agency can connect business, design and engineering.
Read the whole article ↗︎Local SEO on Funen: Be found closer to the customer
A convenient path from Google Business Profile and Local Pages to credible mentions.
Read the whole article ↗︎WordPress or custom built website?
When flexible editing wins — and when a custom-built solution makes the most sense.
Read the whole article ↗︎The checklist before you order a new website
The decisions that save the most corrections: goals, content, responsibility, technique and measurement.
Read the whole article ↗︎Marketing agency, freelancer or employee?
Compare responsibility, skills, continuity and internal time before you choose marketing help.
Read the whole article ↗︎Logo, visual identity or branding?
Three different tasks. The guide helps you buy the right scope.
Read the whole article ↗︎Website for craftsmen on Funen
12 elements that make professionalism, area and contact clear — especially on mobile.
Read the whole article ↗︎Small Business Marketing Strategy: From Goals to Action
A useful marketing strategy is not a long presentation. It is a set of clear choices that help a smaller company to spend time and budget on the customers who...
Read the entire articleMarketing budget: How to allocate it without guessing
A marketing budget is more than advertising dollars. It must also accommodate strategy, production, landing pages, tools and the internal time that makes the effort to…
Read the entire article90-Day Marketing Plan: From Good Intentions to Steady Rhythm
Three months is long enough to produce, distribute and learn — but short enough for the plan to be manageable. A good 90-day plan limits the number of goals and makes…
Read the entire articleB2B lead generation: A practical model without empty leads
A lead is not valuable just because a form is filled out. B2B lead generation must create relevant conversations with companies that have a problem, a…
Read the entire articleCAC and LTV explained: What does a customer cost — and what are they worth?
CAC and LTV connect marketing with finance. The two numbers can help assess whether a channel creates sustainable business — but only when costs, time period...
Read the entire articleGoogle Ads budget and price: What are you really paying for?
The price of Google Ads consists of more than clicks. The company pays the platform for traffic and at the same time spends resources on strategy, keywords, ads, ...
Read the entire articleMeta Ads: Budget, creative assets and learning
On Meta, you don't just buy range. You test the combination of target group, message, creative material and offer. A sustainable budget must therefore make room for...
Read the entire articleSEO or Google Ads: Which should you choose first?
SEO and Google Ads often meet the same searcher on Google, but the economics and time horizon are different. The right first choice depends on how quickly you have to…
Read the entire articleBrand Strategy Step by Step: Create a direction that works
A brand strategy should help people make consistent choices. It connects the company's business with the place it wants to own in the customer's consciousness — and...
Read the entire articleRebranding: When is it necessary — and how do you do it?
Rebranding should solve a business mismatch — not just boredom with the logo. Sometimes a visual boost is enough. Other times, position, name, message...
Read the entire articleWhat does a visual identity cost? Understand scope before price
Two offers for a visual identity can cover completely different tasks. One can be a logo and some color codes. The second can be a flexible design system...
Read the entire articleCompany positioning: Be chosen for something clear
Positioning is about the place the company wants to own in the mind of the right customer. It should make the choice easier: who is the offer for, which...
Read the entire articleBrand audit: The checklist that shows where your brand loses impact
A brand audit examines the difference between the experience the company wants to create and the experience customers and employees actually encounter. The result must…
Read the entire articleLanding page or website: What should the campaign use?
A website explains the company broadly. A landing page helps a specific audience take one specific action. Both may be right — but they solve…
Read the entire articleWhen should the website be redesigned? 9 clear signals
A website should not be redesigned just because it has a birthday. It should be changed when it no longer supports the business, the users or the technical operation — …
Read the entire articleWeb Design That Converts: 12 Principles Without Dark Tricks
Converting web design isn't about making every button bigger. It is about reducing uncertainty, explaining the value, showing relevant evidence and making the…
Read the entire articleHow long does it take to make a website?
A website can technically be set up quickly, but a good solution requires decisions about goals, structure, content, design, development, testing and launch. The biggest…
Read the entire articleSEO for small businesses: A realistic prioritization
Small businesses rarely win by publishing the most. They win by making the most important pages technically strong, answering customers' specific questions better and...
Read the entire articleThis is how the company becomes visible in ChatGPT and AI search
AI search creates a new path from question to source. There is no magic AEO markup, but a company can make its content easier to find, understand and…
Read the entire articleHow to measure marketing: KPIs that lead to decisions
Good marketing measurement should make the next decision easier. A dashboard with lots of numbers can still be worthless if no one knows what to change when a number…
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