The price of a website depends in particular on scope, content, functions, integrations and quality assurance. Compare offers for the specific delivery and the current costs — not just the total price.
- Clarify page types and functions before the offer.
- Separate one-off price from operation and maintenance.
- Choose the solution based on the most important business objective.
Three realistic price levels
A simple business website can be a focused business card with few pages, clear contact lines and a design that works on mobile. A larger marketing website typically requires more page types, editorial content, animations, integrations and more thorough search optimization. A special solution can also accommodate booking, calculators, member areas or data from other systems.
Therefore, offers should be compared on the delivery — not just on the total. Two offers for "one website" can cover vastly different amounts of strategy, text, design, development and testing.
What affects the price the most
1. Scope and page types
Five pages that follow the same template are different than five pages with each story and interaction. Therefore, clarify not only the number of pages, but also how many unique layouts need to be designed.
2. Content and responsibility
If the company supplies finished texts and images, the process becomes cheaper. If the agency has to interview, develop messages, write, photograph and edit, it is a bigger task — often with greater impact.
3. Features and Integrations
Contact forms are simple. Booking, payment, multilingual, product filters, CRM and member login require more development, testing and maintenance. Describe the desired user action before choosing the technology.
4. Ambition level
A standard solution can be both fast and professional. A visually distinctive universe with special animations and advanced scrolling requires several design and development hours. It is only a good investment if the experience helps the positioning.
Remember the running costs
- Domain and hosting.
- Paid plugins, fonts or image licenses.
- Cookie and consent solution if the need requires it.
- Updates, backups and technical maintenance.
- New content, SEO work and continuous improvements.
Ask to have the one-off price and ongoing costs separated. Then you both know what the launch costs and what the solution requires in a year's time. With Maqeto CMS, you can manage common content changes yourself without ordering them from us. As an alternative to a one-off purchase, you can choose a subscription from DKK 595 per month with a 12-month commitment. Paid web and email hosting for the first year is included, and changes are included within the quantity and scope agreed in the MSA. After 12 months, the next step is agreed according to your wishes.
The right price is the one you can understand
A good offer describes goals, deliverables, number of revision rounds, responsibility, schedule, ownership and operation. It should also tell what is not included. Unclear offers rarely become clearer after the start of the project.
Start with the most important business objective. Should the website generate inquiries, make sales easier or document credibility? When the goal is clear, everything else can be prioritized — and the price is assessed in relation to the value the page must create.
Frequently asked questions
What influences the price of a website the most?
Scope, number of unique page types, content production, functions, integrations and level of ambition are of greatest importance. A simple site and a purpose-built marketing platform are not the same delivery.
What ongoing expenses should we expect?
Domain, hosting, any licenses, maintenance and new content can be ongoing expenses. Ask to have them separated clearly from the development price.
How does the subscription work?
The subscription starts at DKK 595 per month with a 12-month commitment. Paid web and email hosting for the first year is included. Changes are included within the quantity and scope agreed in the MSA. After 12 months, the next step is agreed according to your wishes. Larger or more advanced websites may cost more.
How do we compare offers from web agencies?
Compare goals, page types, content, features, review rounds, SEO, schedule, ownership and operations. The same word as website can cover very different deliveries.